The visuals link to the music. She sings 'Im falling from could nine', and at the beginning of the music video she was lying on a pink cloud, and the atmosphere then became dark.
In the video there were some non direct links to fairy tales. Alice in Wonderland and Snow white were two that i picked up on.
Snow white and the apple, the maze to the queen of hearts...
Visual style is expressed through Katy Perrys make up and dress code. We can see this throughout the video. She tends to wear bold and dark lipsticks, and eye make up.
There are hyper real experiences, (ie wall being broken, floor caving in, visual effects)
At the beginning there is voyuerism when the film crew are watching Katy Perry through the filming screen. An over the shoulder shot is used to create this frame.
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